The makers of Trojan Lubricants want to attempt the world's largest simultaneous orgasm.
Their announcement came after a new study that found 82 percent of lubricant users believe lubricant enhances sexual pleasure.
Trojan is putting that to the test by inviting couples to come together for a pleasurable night. Starting October 2, Trojan started asking couples nationwide to visit TrojanLubricants.com to request their free Trojan Lubricants Come Together kit. It's stocked with bedroom essentials, samples and tips to experience a sexy evening.
The company is also giving 69 lucky couples a night of pleasure at a luxury hotel in New York with the climax coming under a full moon this Friday night.
A statement said: "We know that people are using lubricants across their sex-span, regardless of age, gender or sexual orientation. We need to reframe the way people view lubricants -- from a problem-solver to a pleasure-provider, because let's face it -- lube makes sex better."